Stride

Privacy Policy

Last Updated: November 29, 2025

At Stride, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information. We comply with GDPR (for EU users) and CCPA (for California users).

1. Information We Collect

Information You Provide (Trainer Accounts)

When you use Stride, you give us:

  • Account Information: Email address, password, name (optional), profile picture (optional)
  • Organization Information: Business name, address, phone, email, website, logo, timezone
  • Payment Information: Processed by Stripe (we don't store your credit card details)
  • Communications: Messages you send us, newsletter subscriptions, feedback

Client Data You Collect

As a trainer, you collect and store information about your clients (dog owners) in Stride. This client data includes:

  • Client Information: Names, email addresses, phone numbers, addresses, emergency contacts
  • Dog Information: Names, breeds, ages, weights, medical information, medications, allergies, behavioral notes, veterinarian information
  • Appointment Data: Scheduling, session notes, training progress, check-in times
  • Payment Data: Invoice history, payment records, saved payment methods (stored by Stripe)
  • Communication Preferences: Email/SMS opt-in status, notification preferences
  • Files: Photos, documents, vaccination records you upload

You are responsible for ensuring you have the right to collect this information from your clients and for complying with applicable privacy laws.

Information Collected Automatically

When you use Stride, we automatically collect:

  • Usage Data: Pages visited, features used, time spent, interactions
  • Device Information: Browser type, operating system, device type, IP address
  • Cookies: See our Cookie Policy for details
  • Analytics: We use Umami Analytics (privacy-focused, GDPR-compliant) to understand how people use Stride

2. How We Use Your Information

We use your information to:

Provide the Service

  • Create and manage your account
  • Store your business data, client information, and training records
  • Send appointment notifications to your clients via email and SMS
  • Process payments and manage subscriptions
  • Sync appointments with Google Calendar when connected
  • Generate invoices and process client payments
  • Send service-related emails (account confirmations, trial reminders, billing notifications)

AI-Powered Features

  • Generate monthly business retrospectives analyzing your metrics
  • Provide business recommendations based on aggregated data
  • We use OpenAI's API for these features
  • Important: We only send aggregated metrics to OpenAI (appointment counts, revenue figures, completion rates). We do not send client names, contact information, or personal details.

Improve Stride

  • Understand how people use the platform
  • Fix bugs and technical issues
  • Develop new features
  • Analyze usage patterns (aggregated, anonymized data only)

Communicate With You

  • Respond to your questions and support requests
  • Send newsletters (only if you opt in)
  • Notify you of important service changes

Legal Compliance

  • Comply with legal obligations
  • Enforce our Terms of Service
  • Protect against fraud and abuse

3. How We Share Your Information

We don't sell your personal information. We only share it in these situations:

Service Providers (Data Processors)

We use third-party services to operate Stride:

Legal Requirements

We may disclose your information if required by law, such as:

  • Court orders or legal process
  • To prevent fraud or illegal activity
  • To protect our rights or property
  • With your consent

Business Transfers

If Stride is acquired or merged, your information may be transferred to the new owner. We'll notify you before this happens.

4. SMS Communications

When you enable SMS notifications for your clients, we use Twilio to deliver messages. The following information is shared with Twilio:

  • Client phone numbers
  • Message content (appointment details, trainer name, location)

Your clients can opt out of SMS at any time by replying STOP. They can get help by replying HELP. See our SMS Consent Policy for full details.

5. Google Calendar Integration

When you connect Stride to Google Calendar, the following information syncs to Google:

  • Appointment dates, times, and durations
  • Appointment titles and descriptions
  • Client names and contact information
  • Dog names and relevant details
  • Location information

You can disconnect Google Calendar at any time from your Settings. When disconnected, no new data is sent to Google, but previously synced events remain in your Google Calendar.

6. Client Data

As a trainer, you collect personal information about your clients through Stride. We process this data on your behalf to provide the service. Important points:

  • You are responsible for your clients' data and for complying with applicable privacy laws
  • We do not use your clients' information for Stride marketing
  • We do not sell your clients' information
  • Client data is only used to provide the services you've enabled (notifications, invoicing, etc.)

7. Data Retention

We retain your data as follows:

Active Accounts

  • We keep your data as long as your account is active
  • You can export or delete your data at any time

Inactive Accounts

  • If your trial expires or subscription ends, your account enters a 90-day grace period
  • During this period, you have read-only access and can export your data
  • After 90 days, all your data is permanently deleted

Deleted Accounts

  • If you delete your account, we immediately delete all your personal data
  • Some data may remain in backups for up to 30 days, then it's permanently erased
  • We may keep anonymized usage statistics

Legal Requirements

  • We may retain certain data if required by law (e.g., tax records)

8. Your Rights

You have the following rights regarding your data:

Access and Portability

  • View all your data at any time through your account
  • Export your data in a portable format (CSV or Excel, available in Settings)

Correction

  • Update or correct your information through your account settings

Deletion

  • Delete your account and all associated data (Settings > Delete Account)
  • Your data will be permanently removed

Objection and Restriction

  • Object to certain data processing activities
  • Request restricted processing of your data

Withdraw Consent

  • Unsubscribe from newsletters at any time
  • Disconnect third-party integrations (Google Calendar)
  • Change cookie preferences (see Cookie Policy)
  • Close your account to stop all data processing

Complaint

  • If you're in the EU, you can file a complaint with your local data protection authority
  • If you're in California, you can file a complaint with the California Attorney General

For more details, see our Your Rights page.

9. Cookies and Tracking

We use cookies and similar technologies. See our Cookie Policy for full details about what cookies we use and how to control them.

Essential Cookies

Required for authentication and core functionality (cannot be disabled)

Analytics Cookies

Umami Analytics for understanding usage patterns (you can opt out)

10. Data Security

We protect your data using:

  • Encryption: All data is encrypted in transit (HTTPS) and at rest
  • Access Controls: Limited employee access to personal data
  • Secure Infrastructure: Hosted on secure, reputable platforms
  • Regular Backups: To prevent data loss
  • Security Monitoring: To detect and prevent unauthorized access
  • PCI Compliance: Payment data handled by Stripe (PCI-DSS compliant)

However, no system is 100% secure. We can't guarantee absolute security, but we work hard to protect your information.

11. International Data Transfers

Stride is hosted in the United States. If you're outside the US, your data may be transferred to and stored in the US.

For EU Users: We comply with GDPR. Our service providers use Standard Contractual Clauses and other safeguards approved by the European Commission.

12. Children's Privacy

Stride is not intended for children under 13. We don't knowingly collect information from children under 13. If you're a parent and believe your child has provided us with personal information, please contact us and we'll delete it.

13. California Privacy Rights (CCPA)

If you're a California resident, you have additional rights:

  • Know: What personal information we collect and how we use it
  • Delete: Request deletion of your personal information
  • Opt-Out: We don't sell personal information, so there's nothing to opt out of
  • Non-Discrimination: We won't discriminate against you for exercising your rights

To exercise these rights, contact us at nick@stride.dog.

14. European Privacy Rights (GDPR)

If you're in the European Union, you have rights under GDPR:

  • Access, correct, or delete your personal data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent
  • File a complaint with your supervisory authority

Legal Basis for Processing: We process your data based on:

  • Contract: To provide the Stride service
  • Consent: For newsletters and optional analytics
  • Legitimate Interest: To improve our service and prevent fraud

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes, we'll notify you by email or through the service. The "Last Updated" date shows when the policy was last revised.

16. Contact Us

Questions about privacy or want to exercise your rights? Contact us:

We'll respond to your request within 30 days.

We respect your privacy and are committed to protecting your personal information.